The Reload Mini is a sister product to the 2400, with both devices using the same pods. The key difference is that the Mini can only hold one pod, so the design direction focused heavily on communicating its compact size. The key visual shows the device placed inside another device to reinforce its scale, while the wobblers were designed to create the feeling of something small and portable, almost like carrying a pack of crayons or an item tucked into a pocket.

For the Easter campaign, I chose a simple and elegant design approach to reinforce a premium feel. The visuals were intentionally clean and refined, allowing the product to remain the focal point while still capturing the seasonal theme in a subtle and sophisticated way.

The Valentine's campaign was designed around a romantic visual concept. I created a scene featuring ribbons and scattered diamonds surrounding the devices to give the campaign a luxurious and affectionate atmosphere. The composition aimed to balance elegance with a celebratory Valentine's aesthetic.

For the Christmas campaign, I leaned into a more traditional and playful festive style. The aim was to present a lighter and more engaging side of the company to help boost customer engagement during the holiday season. The visuals incorporated familiar Christmas elements and warm festive tones to create an approachable and cheerful campaign.